Pick Up

Taking the First Sure Step Towards Chinese Markets Through Market Surveys and Negotiations Using Our Intern's Work History



Tokyo/Food Wholesale

インターンインターンZhang, Chenjie

China/Graduated from Rikkyo University College of Tourism


Aiming for China's Big Market with a Focus on Export Expansion in the Asian Region

Q.Why did your company decide to take on interns? What did you aim to achieve?
Since our founding in 1911 more than 100 years ago, we have operated a Japan-wide confection wholesale business based in Hokkaido. The domestic market is currently undergoing a gradual contraction as a result of Japan's declining population. Consequently, we are aiming to expand exports of our products to the Asian region and we established a new business department in Tokyo in April 2018. For starters, we were able to deliver products to Thailand, but following this we were aiming for the Chinese market, which is much bigger in scale. However, we did not have any employees who were well versed on the Chinese market or export conditions and there was no prospect of making a Chinese market business concrete. That is when we learned of the existence of the internship program. We decided to apply to the program, reasoning that by taking on an intern from China we would obtain insights for the new business and knowledge of the Chinese market and we would be able to gain a foothold for advancing into the Chinese market.



Creating Proposals that Reach Chinese Consumers and Actively Participating in Business Negotiations

Q.What kind of internship did you run? What difficulties did you face and how did you resolve them?
We asked that our intern carry out three activities. The first was product development aimed at the Chinese market. The intern had roughly 10 years of employment history with a Japanese company in the food manufacturing industry so, after performing a marketing survey of Chinese consumers, she created a concept proposal for a private label product and made the proposal to the company. The second activity was to handle negotiations at the exhibition in October. Since many buyers from China visit on this day, we had the intern be in charge of negotiations with buyers and follow up after negotiations. The third activity was proposing PR using social networking sites and surveys of sales channels and Chinese export laws. We tried hard to create an environment where the intern could easily express her views. We often prepared a place for free discussion with employees so as to be able to draw out forthright, honest opinions. By having the intern state her honest opinion, we believe that the employees were also able to speak their minds freely and that this contributed to the stimulation of our company.



Opening a Way into the Chinese Market Through Achievable Proposals and Informational Capabilities

Q.Comparing before and after the internship, what effects did it have on you, your employees, or your organization?
Thanks to our intern, we were able to acquire an enormous amount of information and knowledge related to Chinese business. Because our intern had a long career in the Chinese food manufacturing industry, we learned a lot from her, including Chinese business etiquette and how to approach buyers. Additionally, we obtained realistic information that we would never have known about if we didn't have our intern, such as communication with buyers and product PR using WeChat which is a necessity since China has developed its own unique social networking services. Furthermore, we had the intern present on surveys and proposals as necessary and the proposals were highly achievable, tailored to the Chinese market. We were continually amazed by the capabilities of the intern. We had just created a section for entering the Chinese market and we were starting from scratch, but thanks to the intern we went from scratch to something solid and it felt like we had managed to open a way into the Chinese market in one go. Additionally, we believe that we were able to increase enthusiasm among our employees as well by having them work with superior foreign personnel. Our initial goal was to gain a foothold for advancing into the Chinese market, but we are exceptionally satisfied by how the internship stimulated the company.



Real Business Experience as a Bridge Between Japan and China, Working Towards Nasio's Entry into China

Q.What did you get out of the internship?
The market surveys brought the many needs of Chinese consumers to the fore and I drafted a concept proposal for a private label product based on this. Additionally, I negotiated with many Chinese buyers at the exhibition and conveyed the appeal of Nasio and Hokkaido. It was an experience where I felt what it is to be a bridge between Japan and China. Information collection on export laws, sales channels, and PR methods for China was a good way for me too to learn about the business environment of my own country. Although I had studied abroad as a student in Japan before, this was my first time working for a company in Japan, but everyone at the company was kind and I am very grateful that I did not experience the loneliness of being in a foreign country. I sincerely hope that people in my home country eat Nasio's delicious confections and that a more stable, safer food culture can be achieved.



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インターンAshok Krishnan

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インターンLim Teik Jin

Malaysia/UCSI University Faculty of Engineering, Technology & Built Environment. BEng (Hons) Electrical & Electronic Engineerin

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インターンDo Thi Kim Dung

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インターンNiruntarai Piangjai

Thailand/Graduated from Thammasat University, Journalism and mass communication

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インターンBaharudin Kevin Azza Pratyaksa

Indonesia/Graduated from University of Brawijaya,Engineering

インターンBashir Eltayeb Alamin Abdelgader

Sudan/Graduated from Kuala Lumpur Metropolitan University,Business and Information Technology

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インターンBosovic Hadzovic Belma

Bosnia and Herzegovina/Master’s degree at University of Sarajevo/Mechanical Engineering

インターンSharma Mridul

India/NMIMS University/Graduated from NMIMS University /Mechanical Engineering

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Uzbekistan/Graduated from INHA University in Tashkent, Information and Computer Engineering

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インターンMongkhon Thanyalak

Thailand/Graduated from Chulalongkorn University,Arts,Japanese Major

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India/Master’s degree at Savitribai Phule Pune University,Department of Microbiology

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インターンChyntiana Setiawan

Indonesia/Graduated from PASIM National University,Literature

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Kani Construction Co., Ltd.

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Aichi/Construction industry

インターンAbdalrahman Mohamed Abdelraouf Mohamed Elshafey

Egypt/Master’s degree at University Technology Malaysia/Civil Engineering

インターンSerene Tan

Malaysia/Graduated from Kyushu University/Marine and Civil Engineering

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インターンTran Thanh Huy

Vietnam/Graduated from Foreign Trade University/Economics - International Business Economics

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Vietnam/Ho Chi Minh City University of Foreign Languages and Information Technology International Relations

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Fukuoka/Business Consulting, Hair Salon Management, Childcare Services

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Vietnam/Graduated from Vietnam National University/Hanoi Faculty of Japanese Language and Culture

インターンNguyen Thi Ha Ngan

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インターンTawfiq Basha Kursheeth Basha

India/Master’s degree at B.S. Abdur Rahman Crescent University/Department of Physics

インターンPushkar K. Sharma

India/Vishwakarma Institute of Technology/Department of Mechanical Engineering

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